Community Involvement

 

Gray Stations Honored at the 2016 Celebration of Service to America Awards

The National Association of Broadcasters Education Foundation (NABEF) announced today the winners of the 2016 Celebration of Service to America Awards, recognizing outstanding community service by local broadcasters. Winners will be honored at the Celebration of Service to America dinner, held Tuesday, June 21 at the Andrew W. Mellon Auditorium in Washington, D.C.

"Local broadcasters are an essential part of the fabric of their communities," said NABEF President Marcellus Alexander. "The NAB Education Foundation proudly salutes the recipients of this years’ Service to America Awards for their unwavering commitment to making a positive local impact."


The 2016 Service to America Awards will honor the following broadcasters:

SERVICE TO AMERICA TELEVISION AWARD

This award recognizes a television station for the totality of its efforts and its commitment to excellence in serving its community.

KWTX-TV Waco, Texas
Owner: Gray Television

Through a variety of programming, fundraising and primary support, KWTX-TV met the needs of the Waco area with invaluable community outreach. When a local Boys and Girls Club began to literally fall apart, KWTX leapt into action, organizing a telethon to raise money for repairs. Their "Food for Families" program collected more than 1.8 million pounds of food last year alone, while an "On Call" event connected people with doctors by telephone to discuss the flu, health insurance and early cancer detection. In addition, KWTX showed its gratitude to the men and women who serve with the production and airing of the "We Can’t Forget Vietnam" documentary and its first Law Enforcement Appreciation dinner for more than 200 police officers and their families. KWTX further proved its commitment to the community with a career fair exclusively for high school students and by spearheading "Toys for Tots" donations, which provided more than 3,000 children with Christmas gifts .


SERVICE TO COMMUNITY AWARDS

This category honors television broadcasters for individual campaigns, projects or programs that serve the public good or otherwise provide exemplary service to their local communities.

KOLO-TV Reno, Nev.
Owner: Gray Television

"KOLO Cares" provides year-round promotional awareness for local non-profit organizations in the northern Nevada area. Through free, unmatched media outreach, the voices of these organizations are amplified, educating viewers on their missions, objectives and results. Through the program, KOLO has helped nearly 150 groups with a media outreach seminar to teach communication skills. In addition, each year KOLO selects six "Pillar Partners" to super serve by developing a public service campaign for each. In 2015, 88 community groups applied to be a Pillar Partner. KOLO produced and aired 28 different promotional spots for those chosen and participated in various partner activities including a blood drive, feeding the homeless, raising more than $55,000 in cash to help children and teens in foster care, and raising an estimated one million pounds of food for the hungry.

Category Finalists:
KCRG Cedar Rapids, Iowa, Gray Television
KWTX Waco, Texas, Gray Television


About The Celebration of Service to America Awards

The Celebration of Service to America Awards are sponsored and produced by NABEF with major support f rom the National Association of Broadcasters. In recent years, Gary Sinise; Paul Simon; Stevie Wonder; Glenn Close; Jeff Bridges; Quincy Jones; Sir Elton John; Bill Clinton; Laura Bush; Muhammad Ali; Jimmy and Rosalyn Carter; and Nancy Reagan; among others, have been presented with the Celebration of Service to America Leadership Award at the event. Details about the Celebration of Service to America Awards are available at http://www.nabef.org/events/sta/.

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